Any business relies heavily on signage. Wall signs, window signs, sidewalk signs, floor signs, and other types of signage may be used by your firm. While each sign serves a unique purpose, all great signage provides your potential customers with crucial communication, increases brand awareness, and helps you to complete a sale, if done right.
Outdoor signs for businesses are one of the most effective tools available to businesses for increasing brand awareness and boosting customer traffic. Well-designed outdoor signage for an NJ business might be the difference between a customer walking through your front doors or walking past.
Given these signs are responsible for much of a business’s advertising strategy, it is important that they are made with durable, long-lasting materials, so they can provide your business with these benefits for a long time. In this post, we will outline different materials your storefront signs can be made from and how to choose the best option for your business.
Some of the most common materials to choose from
1. Aluminum and aluminum composite materials
Aluminum is a common signage material, and there are several reasons why it is a good option. These signs are constructed of metal, so they are far more robust than any plastic could ever be. As a result, it is less expensive than most other metals. While steel is less expensive, it is also known for rusting and corroding over time. Aluminum has no such issue. Without question, aluminum is the most affordable of the non-corroding metals and is best for signs like channel letters.
2. Acrylic and plexiglass signs
Acrylic is a form of plastic that is an excellent substitute for glass, which is why it is sometimes referred to as "plexiglass." This means that your signage has the appearance and benefits of glass, without the risk of breaking or shattering. There are several kinds, but each provides outstanding aesthetic appeal at a relatively modest cost. Acrylic signs also have a unique way of making colors shine when pigment is applied
3. Treated wooden signs
When companies are looking for a “rustic” aesthetic or environment, real wood is an excellent option; however, ordinary wood is not a durable signage material, especially for outdoor signage. It decays over time, especially when it experiences weather conditions, like rain or wind.
While treated wood is more expensive, the extra expense is worth it, as it is long-lasting and captivating. Even if you purchase "treated" lumber, you should still cover it with polyurethane. These basic poly coatings may be brushed over the sign's surfaces or sprayed for a more equal coating.
Vinyl is a particularly popular signage material, due to its inexpensive cost, versatility, and durability. As it is the cheapest material for signage, it is an excellent choice for temporary signage, such as seasonal décor or short-term promotions. While it is not a high-quality material, it is durable, cost-effective, and impactful for specific uses.
Factors to consider in choosing the right materials
- Cleaning and maintenance
- Repairs and replacements
- Signs placement
Your trusted outdoor sign company in NJ
At 99signs, we recognize the value of long-term durability. A good outdoor sign should survive as long as possible so that your investment is worthwhile. That is why we believe it is critical to select the appropriate material for such a sign. Contact us today and start your signage journey with us.