An event helps businesses to increase their consumer base by drawing in new customers. However, you must have an attention-grabbing marketing tool to compete with rivals vying for those same customers. The process of finding the right tools has become simple by adding vinyl banners to your marketing toolkit.
Whether you're throwing a big victory celebration in the open air or participating in the year's biggest trade show, you can utilize high-quality custom vinyl banners to express a specific message, advertise your brand, or talk about your upcoming product launch to garner some attention. Because of their durability and flexibility, these vinyl banners may be used indoors and outdoors.
This article will guide you to design the perfect banner. Trust 99signs to help you create the best sign products for your New Jersey event!
DESIGN TIPS FOR AN EFFECTIVE EVENT BANNER
1. DETERMINING WHAT YOU WANT TO ACHIEVE
Custom banners work best during events geared toward a specific audience. Understanding the audience allows you to focus the banner’s message on something that will appeal to consumers and potential customers. This might include revealing a new product, launching a new store, holding a sale, or special discounts.
2. ESTABLISHING THE APPROPRIATE DESIGN AESTHETIC
Aligning your banner with your brand does not imply that it must appear identical to your other marketing materials. However, the design should not cause customers to think you're evolving into a different brand from the one they know and trust. Design ideas you can choose from include the following:
CLASSIC
This traditional style is straightforward, which means it doesn’t include any design elements that are too inventive or eccentric. It features a solid image and your business name.
RETRO
This look usually entails drawing on past designs or styles and updating them to accommodate current day aesthetics.
HANDCRAFTED
This low-key design style prioritizes logos and visuals that appear hand drawn. This generates a sense of authenticity and workmanship, which works particularly well with smaller firms that sell handcrafted items.
MODERN/MINIMALIST
This design approach starts with the necessities but leaves plenty of flexibility for expansion as the organization grows. It is typically utilized by businesses that want to develop their brand rather than improve an existing one.
3. FONTS AND COLORS
Choosing the proper font style and size for your banner is heavily influenced by how far away people will be when reading it. According to one rule of thumb, increase the font size by one inch for every 10 feet of distance.
MAKE USE OF CONTRAST
The text must stand out to capture the attention of the reader. A brilliant graphic designer can work with you to use color effectively.
MAKE USE OF A SANS SERIF TYPEFACE
Sans serif fonts are ideal for event banners because they make each letter stand out. They also allow for more white space between each letter, which improves readability.
4. EXCELLENT BANNER MESSAGING
The messaging is the final component in successful event banner design. Keep your message to one or two main points, so people will remember them after the event.
HIGH-QUALITY BANNER PRINTING IN NJ
99signs is New Jersey's most trusted sign firm, dedicated to quality and preserving the best standards. Our detail-oriented workforce is committed to giving exceptional service to our clients. We maintain excellence throughout all our undertakings. We also seek new methods to increase your project's quality and value.
Contact us today to learn more about custom banners for your next event.
