Pylon Signs: The Secret to Standing Out in a Crowded Marketplace

In today's competitive business world, standing out is crucial. Visibility is critical for businesses in high-traffic areas such as shopping malls, office parks, and mixed-use buildings. With so many distractions and competing options, clear and effective signage has become one of the most crucial tools for attracting customers and increasing brand recognition.

When you think about making your business more visible, what comes to mind? Digital ads? Social media campaigns? While those are great tools, nothing beats the impact of a strategically placed, well-designed pylon sign. Pylon signs work for you 24/7, attracting attention and ensuring customers know exactly where to find you.

At 99Signs, we understand the importance of being seen in today’s competitive world. We specialize in crafting multi-tenant pylons signs that not only elevate your business’s visibility but also create a lasting impression on everyone who passes by. Let us show you how a simple sign can revolutionize the way your business connects with customers

What Are Pylon Signs and Why Do You Need Them?

A pylon sign is a tall, freestanding sign often placed along busy roads, highways, or at shopping centers. They’re designed to capture attention from afar, acting as a landmark for your business. Whether you’re running a shopping center, retail store, restaurant, or office building, a pylon sign helps people find you—and remember you.

Here’s why businesses love pylon signs:

  •  High Visibility: They tower above other signage, ensuring your business stands out in crowded areas.
  • Long-Lasting Impact: Made with durable materials, they withstand harsh weather while maintaining their bold look.
  • Customizable Design: From sleek modern styles to traditional looks, pylon signs can be tailored to reflect your brand perfectly.
  • Day-and-Night Effectiveness: With lighting options like LEDs, your pylon sign will shine brightly even after sunset.
Photo Oct 18 2024 7 51 27 Pm
Photo Sep 25 2024 2 59 51 Pm

The Hub Shopping Center: A Pylon Sign Success Story

The Hub Shopping Center, located on Route 59 in Nyack, NY, faced a common problem: potential customers were passing by without noticing the center. Despite its great location and variety of businesses, the outdated pylon sign failed to grab attention or represent tenants effectively. Let’s take a closer look at the challenges The Hub faced and how 99Signs transformed its visibility with a revamped multi-tenant pylon sign

THE CHALLENGE

The shopping center was located in a high-traffic area that seemed ideal for attracting customers. It had an impressive variety of retail stores, restaurants, and service businesses, offering something for nearly everyone.

However, it struggled to make its presence known to passersby. 

Old and Outdated Design: The original sign, built in 1979, no longer suited the needs of modern businesses. Its design was dull and uninviting.

Limited Tenant Space: With a small tenant cabinet, only a few businesses could display their names, leaving others without any visibility.

Poor Visibility: The low height and lack of lighting made the sign easy to overlook, even on busy Route 59. These issues were costing tenants valuable foot traffic and sales. It was clear that something needed to change.

99Signs to the Rescue: Crafting the Perfect Pylon Sign

After understanding The Hub’s challenges, 99Signs created a plan to redesign and upgrade their multi-tenant pylons sign. The goal? To make it impossible to miss and ensure every tenant had equal representation

Step 1: Reimagining the Structure

The first step was to enlarge and modernize the existing structure:

Increased Height: The new sign stood at 34.5 feet tall, towering over its surroundings for maximum visibility.

Durable Frame: Reinforced with 8” x 8” steel beams, the sign was built to withstand harsh weather conditions and last for years

Step 2: Prioritizing Tenant Representation

For multi-tenant spaces like shopping centers, it’s essential that every business gets fair exposure. Here’s how we made it happen:

LED Cabinet Lightbox: A 24.5-foot tall by 8-foot wide lightbox replaced the old tenant cabinet, providing ample space for every tenant.

Equal Space Allocation: Each business received equal room to display their name and logo, ensuring no one was left out

Step 3: Elevating the Design

 Modern businesses need signage that reflects their professionalism. The Hub’s new pylon sign featured:

 Sleek Materials: Powder-coated aluminum cladding gave the sign a polished and modern look.

Enhanced Branding: A redesigned logo for The Hub tied the center together under a cohesive identity.

Bright LED Lighting: The sign was visible day and night, capturing attention at all hours.

The Benefits of Pylon Signs: Why Every Business Should Invest

The success of The Hub Shopping Center’s multi-tenant pylons sign demonstrates the immense value of investing in quality signage. Here’s how pylon signs benefit businesses:

Unmatched Visibility

A tall, well-placed pylon sign is like a billboard for your business, but better. It’s permanent, cost effective, and works round the clock to ensure you’re noticed. For The Hub, the new multi-tenant pylons sign turned the shopping center into a landmark on Route 59. Drivers and pedestrians who once overlooked the center now couldn’t miss it.

Equal Opportunities for Tenants

In multi-tenant spaces, fair representation is key to tenant satisfaction. Multi-tenant pylons:
  •  Give all tenants equal visibility, regardless of their location within the property.
  • Create a sense of fairness and community among businesses.
At The Hub, tenants no longer had to worry about being overshadowed by others. Every business has an equal chance to attract customers.

A Professional Image

First impressions matter. A sleek, modern pylon sign tells customers your business is professional and trustworthy. It also creates a unified brand identity that sticks in people’s minds. The Hub’s updated sign not only improved visibility but also elevated the center’s overall image, making it a more attractive destination.

Around-the-Clock Effectiveness

With LED lighting, pylon signs don’t take a break when the sun goes down. They remain visible and impactful 24/7, making them an excellent investment for businesses that operate during evening hours.

 The Implementation Process: How the Project Was Done

The project followed a detailed plan to ensure that the signs met the shopping center’s needs and were installed smoothly.

Site Survey and Planning

 The 99Signs team visited the shopping center to study its layout, traffic patterns, and visibility challenges. This helped them decide the best locations for the signs. The team listened to feedback from tenants and management about the problems with visibility and uneven customer flow

Custom Design

The multi-tenant pylons were designed based on the shopping center’s branding and the tenants’ needs. The goal was to create a professional look that would attract attention and make the center more inviting. Draft designs were shared with tenants to gather their feedback. Adjustments were made to accommodate specific requests, such as logo placement or color preferences.

Construction and Installation

Once the designs were approved, the signs were built using durable materials. The monument sign incorporated materials like stone, metal, and acrylic to maintain its aesthetic appeal over time. Installation was completed quickly to minimize disruption to the shopping center’s operations. After installation, the team made final adjustments to ensure the signs were level, properly aligned, and fully functional. Lighting systems were tested to confirm they worked as intended.

The Results: How New Pylon Signs Transformed The Hub

The installation of the updated pylon sign at The Hub Shopping Center brought dramatic improvements that were immediately visible. The changes benefited not only the shopping center’s management but also its tenants, creating a lasting positive impact.

Improved Visibility

One of the biggest wins for The Hub was the significant boost in visibility. The new pylon sign made the shopping center impossible to miss, even for people who regularly passed by without noticing it before.

Higher Foot Traffic

With better visibility came an influx of visitors. Tenants reported a noticeable increase in walk-in customers, many of whom said the new sign had caught their attention.

Strengthened Branding and Professional Appeal

The new multi-tenant pylon sign elevated The Hub’s overall image. The professional design created a cohesive and welcoming appearance that resonated with visitors.

Cost-Effective Visibility Solution

The multi-tenant pylon sign provided an affordable way for tenants to gain visibility. Instead of investing in individual signs, tenants shared the benefits of a single, high-impact sign. The upgraded multi-tenant pylon sign didn’t just change the way people saw The Hub—it changed the way they engaged with it. By enhancing visibility, foot traffic, and branding, The Hub became a more attractive and competitive shopping center, solidifying its place as a key destination in the area.

Why Choose 99Signs for Your Pylon Sign Needs?

At 99Signs, we don’t just create signs—we create solutions that drive success. Here’s why businesses trust us:

Proven Expertise: With years of experience, we’ve helped countless businesses transform their visibility and branding.

Tailored Solutions: Every sign is custom-designed to reflect your business’s unique needs and identity.

Quality Craftsmanship: We use top-notch materials and construction techniques to ensure your sign looks great and lasts long.

Dedicated Support: From concept to completion, our team is with you every step of the way

Photo Oct 27 2023 7 04 18 Am

REQUEST A QUOTE

    Business Name*

    Name*

    Select Date/Time for Appointment*

    Email*

    Phone*

    What type of signage are you looking for?

    Photo Sep 25 2024 2 59 51 Pm

    COMMON SIGN TYPES

    SUBSCRIBE TO 
    OUR SIGNAGE INSIGHTS

      © Copyright, All Rights Reserved.
      linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram