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ELEVATING IXCHEL BAKERY’S BRAND WITH CHANNEL LETTER SIGNAGE BY 99SIGNS

99Signs, a leading sign company in New Jersey, recently partnered with Ixchel Bakery, a new Guatemalan bakery opening in Bardonia, NY. The bakery's owner, Chris, recognized the importance of a storefront sign to build brand awareness in the local community. This case study explores the challenges we faced, how we tackled them with our innovative solutions, and the outcome of our work. Through this detailed account, we highlight our commitment to serving our clients with exceptional channel letters in New Jersey, showcasing our expertise in delivering high-quality signs that meet regulatory requirements and exceed client expectations.

THE CHALLENGE

Opening a new bakery in Bardonia, NY, came with its unique set of challenges for Ixchel Bakery. Chris, the owner, needed a standout storefront sign to attract customers and establish a strong brand presence. However, there were several hurdles to overcome:

REGULATORY COMPLIANCE

One of the significant challenges was meeting the town's regulatory requirements. The town mandated that all stores in the complex use channel letters that adhered to a specific style. This restriction meant that while Ixchel Bakery needed a unique and appealing sign, it also had to conform to the predetermined aesthetic guidelines of the complex.

PERMITTING PROCESS

Navigating the permitting process was another challenge. It required meticulous attention to detail and a thorough understanding of local codes and regulations. Coordinating with town officials to get the necessary approvals was crucial to ensure that the signage could be installed without any legal complications.

ELECTRICAL SETUP

Proper illumination is crucial for the visibility and effectiveness of channel letter signage. Ensuring that the sign was adequately lit required coordination with a licensed electrician to set up the electrical connections. This step was essential to enhance the sign’s visibility, especially during nighttime.

BRAND CONSISTENCY

The new signage needed to effectively communicate Ixchel Bakery's brand identity. This meant creating a design that was not only compliant with local regulations but also reflective of the bakery’s unique brand elements. Achieving this balance was crucial to ensure the sign attracted the desired customer base.

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THE SOLUTION

99Signs approached this extensive project with a strategic plan, focusing on collaboration, regulatory compliance, and innovative design. Here’s how we tackled each challenge:

COORDINATION WITH THE ARCHITECT AND TOWN

To ensure the signage met all local regulations, we worked closely with both the architect and town officials. This involved detailed consultations, submitting comprehensive plans, and securing the necessary permits. Our team’s extensive experience in handling such processes ensured smooth and efficient approval.

REFERRAL TO A LICENSED ELECTRICIAN

Proper illumination is crucial for channel letter signage. We referred Ixchel Bakery to a trusted electrician to handle the electrical setup. This partnership ensured that the sign would be brightly lit, enhancing visibility and attracting customers even after dark.

DESIGNING COMPLIANT CHANNEL LETTERS

Adhering to the town’s regulations on sign style, we designed channel letters that were consistent with the complex's aesthetic while incorporating Ixchel Bakery’s branding elements. The channel letters were crafted from high-quality materials to ensure durability and longevity.

INSTALLATION AND QUALITY ASSURANCE

Our installation team executed the placement of the channel letter sign with precision, ensuring that it was securely mounted and perfectly aligned. Post-installation, we conducted thorough quality checks to ensure the sign met our high standards and the client’s expectations.

OUR CORE VALUES IN ACTION

At 99Signs, our purpose is to serve our team, our customers, and our community well. Our core values guide us in becoming a trusted partner for our clients.

OUR COMPREHENSIVE APPROACH

At 99Signs, we believe that a successful project is built on a foundation of thorough planning, precise execution, and a commitment to quality. Our approach to the Ixchel Bakery project was no exception.

DETAILED PLANNING AND COORDINATION

From the initial consultation to the final installation, we maintained open and effective communication with all stakeholders involved. This included regular updates to Chris, coordination with the architect for design alignment, and continuous liaison with town officials to ensure compliance with local regulations. By maintaining a collaborative environment, we were able to address any concerns promptly and keep the project on track.

EMPHASIS ON QUALITY MATERIALS AND CRAFTSMANSHIP

We understand that the durability and appearance of signage are critical to its effectiveness. For Ixchel Bakery’s channel letters, we used high-quality materials that could withstand environmental factors while maintaining the sign’s aesthetic appeal. Our skilled craftsmen ensured that each letter was meticulously crafted and finished to perfection.

POST-INSTALLATION SUPPORT

Our commitment to customer satisfaction doesn’t end with installation. We provided Ixchel Bakery with comprehensive post-installation support, including maintenance tips and contact information for any future needs. This ensures that the signage remains in optimal condition, continuing to serve its purpose effectively.

IMPACT AND RESULTS

The installation of the channel letter sign had a significant positive impact on Ixchel Bakery. Here are the key outcomes:

INCREASED BRAND VISIBILITY

The new channel letter signage greatly enhanced Ixchel Bakery’s visibility in Bardonia. The bright, well-designed letters made the storefront stand out, attracting the attention of passersby and potential customers.

COMPLIANCE AND PROFESSIONALISM

By adhering to the town’s regulations and coordinating with local officials, we ensured that the signage was fully compliant with local codes. This not only avoided potential legal issues but also demonstrated the bakery’s professionalism and commitment to community standards.

CUSTOMER ATTRACTION AND RETENTION

The attractive and well-lit sign drew in customers, helping Ixchel Bakery establish a strong customer base from the outset. The clear and appealing signage made it easy for customers to locate the bakery, contributing to repeat business and positive word-of-mouth referrals.

POSITIVE CLIENT FEEDBACK

Chris, the owner of Ixchel Bakery, was extremely satisfied with the result. The sign met all his expectations, effectively communicating the bakery’s brand and attracting customers. The seamless coordination and professional execution of the project left a lasting positive impression.

BOOSTED LOCAL ECONOMY

The successful opening and branding of Ixchel Bakery contributed positively to the local economy. By attracting more customers to the area, the bakery helped increase foot traffic and business for neighboring stores, fostering a more vibrant and thriving community.

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